
Executing a Perfect Store Vision
Leading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales. Building and executing a perfect store strategy requires executive sponsorship from the c-suite and a cross functional commitment by the market and channel to deliver consistently over time.

Improving Field Sales ROI
Knowing the ROI of the Field Sales Force has never been more important to ensure the optimum level of resource is allocated to ensuring perfect execution. This paper examines some of the fundamental prerequisites brand owners should consider in setting up effective measurement tools.

Consumer Goods – Harness the Power in the Field with a Strong Retail Execution System
In an era of increased competition for shelf space and ongoing price wars, consumer goods companies are continually faced with the challenges of an evolving retail landscape. Companies with strong retail execution systems in place are poised to gain a competitive edge because they have valuable information flowing to and from the place where consumers are making choices –the shelf.

Leveraging New Mobility Technology in the Field
In the mobile arena, many hardware and software providers have enjoyed periods as market leaders over the years. In the past 12 months alone, new technologies and devices have rapidly gained in popularity and overtaken the #1 spot. With the state of flux unlikely to change anytime soon, building a sustainable mobile CRM strategy in the midst of such uncertainty is a universal challenge facing organizations today. Read about the keys to crafting a viable long-term plan and executing against it.

Consumer Goods – Taking Stock of Out-of-Stocks
In-store out-of-stocks can be disastrous - affecting both revenue potential and customer brand loyalty. When equipped with the right tools, though, manufacturing and supplier sales reps can work with retailers to improve their inventory practices and minimize the risk of out-of-stocks.
