Modern Science for Consumer Goods Manufacturers

Field force teams often perform multiple store activities every visit. Delivering the proper, and valuable information from in store to headquarters, very often engages most of a field reps time within a store.

Executing a Perfect Store Vision

Leading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales. Building and executing a perfect store strategy requires executive sponsorship from the c-suite and a cross functional commitment by the market and channel to deliver consistently over time.

Right Store – Using Big Data Analytics to Perfect Resource Allocation

This white paper considers the challenges in developing a Right Store program and points brand owners in the direction of best practice.

How Brand Owners Can Focus on Retail Sales Drivers to Boost Revenues

This White Paper identifies the fundamental Sales Drivers, how they work, what can go wrong and how to fix problems when they occur.

Transforming the Customer Conversation on Business Plan Compliance

Real-time actionable insights enable CPG companies to improve the performance of their business plan compliance

How Predictive Analytics Can Supercharge Field Sales Effectiveness

In markets and channels without store level data readily available, prioritizing resources can be difficult. This White Paper considers how Predictive Analytics can solve this problem for brand owners.

Flexing Field Sales Resources

How Dynamic Routing Can Improve ROI

Improving Field Sales ROI

Knowing the ROI of the Field Sales Force has never been more important to ensure the optimum level of resource is allocated to ensuring perfect execution. This paper examines some of the fundamental prerequisites brand owners should consider in setting up effective measurement tools.

Fixing On-shelf Availability (OSA) Issues

Why have OSA issues hovered stubbornly at around 8% over the last 10 years? This White Paper explores the root causes of OSA problems and considers how an insight-led approach can make major inroads.

Optimizing New Product Launches by Analyzing EPoS Data

New product launches need to be carefully planned and even more carefully executed. By analyzing EPoS data, field sales teams can proactively address issues in retail execution in order to optimize sales in the new product launch category.

Digital Merchandising

Uncovering the Diamonds in the Data

Optimizing Promotional Execution in Grocery Retail

What is it Worth?

The Power of Globalization in Retail Sales Process and Technology

Aligning and Executing Global Business Strategies to Achieve Growth and Profitability Through Innovation

Optimizing and Selling the Perfect Store

The Consumer Goods Manufacturer’s Guide to Optimizing and Selling the “Perfect Store”

Driving Field Force Efficiency Up and Costs Down: Can It Really Be Done?

How Consumer Goods Organisations Can Win in Australia and Asia

Consumer Goods – Harness the Power in the Field with a Strong Retail Execution System

In an era of increased competition for shelf space and ongoing price wars, consumer goods companies are continually faced with the challenges of an evolving retail landscape. Companies with strong retail execution systems in place are poised to gain a competitive edge because they have valuable information flowing to and from the place where consumers are making choices –the shelf.

Leveraging New Mobility Technology in the Field

In the mobile arena, many hardware and software providers have enjoyed periods as market leaders over the years. In the past 12 months alone, new technologies and devices have rapidly gained in popularity and overtaken the #1 spot. With the state of flux unlikely to change anytime soon, building a sustainable mobile CRM strategy in the midst of such uncertainty is a universal challenge facing organizations today. Read about the keys to crafting a viable long-term plan and executing against it.

Consumer Goods – Taking Stock of Out-of-Stocks

In-store out-of-stocks can be disastrous - affecting both revenue potential and customer brand loyalty. When equipped with the right tools, though, manufacturing and supplier sales reps can work with retailers to improve their inventory practices and minimize the risk of out-of-stocks.

Consumer Goods – New Technology Driving In-Store Selling Revolution

The consumer goods industry is at a crossroads in the evolution of in-store activity. The relentless competition and proliferation of products vying for limited shelf space has changed the nature of the field rep’s in-store role. The message from companies to their field reps is clear: spend less time merchandising and more time selling in-store. The arrival of technology-enabled selling will drive the change, supporting reps with access to the live data and presentation tools needed to make a successful in-store sales pitch.

Field Force Mobility

Under pressure to achieve more with less and increase productivity organizations are turning to mobile technology to optimize field force activity and maximize in-store selling opportunities. This paper discusses the value and benefits of adopting a field mobility system.

The New Wave in Mobile Selling

The data alone is little more than a spreadsheet: its true value is unleashed when combined with the software to pinpoint the location of all outlets, including existing customers and prospects – and identify the size of each opportunity.

StayinFront Mobile KPIs

StayinFront Mobile KPIs provides field teams with the necessary data and insights to complete their tasks more efficiently and effectively. Integrated with TouchCG, Mobile KPIs can be customized to show relevant information to reps in a timely matter, enabling them to make data-driven decisions to drive improved field performance.

StayinFront Admin Portal

StayinFront Admin Portal is a new back office application that enables system administrators to more quickly and easily manage and maintain their StayinFront TouchCG retail execution solution.

StayinFront Digital Interactive Shelf Highlights

Take your Digital Merchandising performance to the next level and increase your field reps’ productivity.

20:20 RDI – Business Plan Compliance

20:20 Retail Data Insight deploys a data informed approach to measuring and improving compliance to joint business plans. With a team of expert consultants supported by our data scientists, we are perfectly placed to help CPG companies identify and realize significant revenue and profitability improvements.

StayinFront Digital Video Analysis

StayinFront Digital provides consistent and highly accurate shopper and customer services analytics that enable retailers to better understand how the different initiatives within the physical outlet impact behavior, customer experience and operational efficiencies – without a breach of privacy laws.

Driving Rep Performance with Timely KPIs

StayinFront TouchCG® with integrated Mobile KPIs provides a cost-effective solution to share precalculated KPI values with your team out in the field, in an easy to-read dashboard with various visualizations. With Mobile KPIs, you’ll be able to track your field team’s performance, giving you the knowledge needed to provide them with the necessary tools and motivation to Do More, Know More and Sell More.

20:20 RDI Predictive Analytics

The Consumer Goods Industry depends on Field Sales teams to support brands in retail stores and drive sales. Traditionally, the most common practice is to allocate time, manpower and resources to the outlets that are producing the largest amount of sales. EPoS data makes it easier to identify these stores as well as determine potential issues and the steps needed to correct them, but what happens if a channel doesn’t have EPoS data available, such as emerging and Traditional Trade markets? 20:20 RDI Predictive Analytics® uses a wide variety of data sources to estimate the likely sales value in any given outlet, despite the absence of sales data across the outlet universe.

StayinFront Digital Interactive Shelf

StayinFront Digital Interactive Shelf is a revolutionary way to boost your field reps' productivity and digital merchandising performance. Interactive Shelf leverages processed images to create a visual, easy-to-use, interactive interface that allows reps to complete in-store activities quickly and accurately to optimize the Perfect Store.

Turning Images into Insight into Action

Assess on-shelf availability and placement, perform competitive comparisons, and analyze trends through highly efficient and accurate image recognition software that easily integrates with your existing sales force automation or CRM solution.

What Kind of Metrics Can You Track with StayinFront Digital?

StayinFront Digital allows you to track 100s of powerful metrics which helps your organization analyze performance trends of specific stores, distribution chains or distribution networks, merchandisers by region, store type, channel, or key account.

How Does StayinFront Digital’s Solution Work ?

See how StayinFront Digital’s Solution works in order to help your organization save time, decrease costs and increase data accuracy.

See What’s New in 12.24

StayinFront Consumer Goods Release 12.24 introduces new innovative CRM technology for both Touch Users and Administrators. Check out what’s new in our feature highlights video.

StayinFront Digital

Introducing StayinFront Digital: an advanced image recognition and digital merchandising solution for consumer goods companies, integrated in StayinFront TouchCG. With StayinFront Digital, your field teams and managers will receive key shelf intelligence and actionable insights that will enable them to execute their "perfect store."

StayinFront Enhances RAO Suite with Innovative Dynamic Routing Tool

StayinFront, a global leader of mobile, cloud-based field force solutions and EPoS analytics for the consumer goods industry, announces its latest feature, StayinFront Dynamic Routing, an integrated field force scheduling optimization solution.

StayinFront Mobile Van Sales Solution (EMEA)

StayinFront's mobile van sales solution empowers consumer goods field teams with a light, easy-to-use and cost-effective application that connects and optimises all processes for faster and more accurate reporting, accountability and reconciliation.

StayinFront Perfect Mobile Orders

StayinFront TouchCG's Mobile Orders & Pricing feature allows field reps to quickly and accurately place orders, enabling them to do more, know more and sell more in every store visit.

StayinFront Insight: A Powerful, Cost-effective Data Warehouse Solution

StayinFront Insight is a powerful, cloud delivered, all-in-one retail execution data warehouse and business intelligence solution that brings together the critical data your teams need to understand what is happening in your retail channels. Built with Consumer Goods manufacturers in mind, StayinFront Insight includes user-friendly dashboards and interactive analytics and reports in both tabular and graphical formats.

StayinFront EPoS Data Insights Powered by 20:20 RDI

Improve your field team's efficiency and effectiveness with StayinFront TouchCG's integrated EPoS data insights powered by 20:20 RDI. StayinFront 20:20 RDI analyzes POS data and alerts field teams to priority issues before they get to the store, allowing them to spend less time on manual audits, and more time selling.

Empower Your Reps to Sell More in Every Store Visit

StayinFront PitchBook® helps your sales team sell more in store. Your sales team will deliver a customized and consistent fact based presentation to the store buyer or manager, bringing together professional graphics, sales data, competitive intelligence, and current store conditions.

Tools and Information to Empower DSD and Van Sales Teams

StayinFront empowers retail pre-sales, delivery and merchandising reps with a single solution that helps streamline retail execution tasks, track in-store activity and improve field efficiency and sales effectiveness.

Engage Your Field Team with Gamification

Motivate and incentivize your field team with gamification by giving instant and continuous feedback to keep reps focused on their goals and invest the maximum amount of effort to complete their tasks and achieve those goals.

Increase Field Team Communication and Collaboration

Maximize retail execution ROI with StayinFront Chat, an integrated social messaging tool that enables reps and managers to quickly and easily share key information, best practices and opportunities to sell more in-store.

Turning Pictures into Profits with Digital Merchandising

Increase efficiency and extract valuable insight to drive sales performance at the SKU, brand and category level. StayinFront’s Digital Merchandising solution, powered by Lab4Motion image recognition, lets CPG companies focus on what matters most – out of stocks, share of shelf, trade marketing ROI, speed of new products to shelf, competitive intelligence and quality of merchandising process.

A Winning Strategy for Mastering the Game: Hybrid Functionality, Technology, and Roles

At StayinFront’s customer forum, Dale Hagemeyer, Partner at POI and former Gartner VP Research, spoke on the challenges consumer goods companies face when addressing retail execution. Dale discusses how companies should think in terms of hybrid functionality, technology and roles when determining the functionalities and solutions needed for their field forces.

A Winning Strategy for Mastering the Game: Leveling Up

Dale Hagemeyer, Partner at POI and former Gartner VP Research, spoke at StayinFront customer forum on addressing the challenges of retail execution. Dale discusses measures consumer goods companies can take to “level up” and improve their in-store execution.

A Winning Strategy for Mastering the Game: Part 5 – Guided Selling

At a StayinFront customer forum, Dale Hagemeyer, Partner at POI and former Gartner VP Research, presented game-changing technologies poised to change the face of CG retail execution. Listen as Dale discusses how guided selling technology can help CG companies sell more in-store.

A Winning Strategy for Mastering the Game: Part 4 – Speech/Image Recognition

Dale Hagemeyer, Partner at POI and former Gartner VP Research, discussed the Emerging Technologies that are poised to change the face of the CG industry at a StayinFront customer forum. Dale discusses how speech and image recognition technology are enabling reps to be more efficient and effective in the field.

A Winning Strategy for Mastering the Game: Part 3 – Retail Activity Optimization

Retail Activity Optimization (RAO) technology is an emerging technology that can help consumer goods companies prioritize visits, optimize in-store execution, and increase effectiveness of their in-store selling. Listen as Dale Hagemeyer, Partner at POI and former Gartner VP Research, discusses how RAO is poised to change the face of the CG industry.

A Winning Strategy for Mastering the Game: Part 2- Social

At StayinFront’s customer forum, Dale Hagemeyer, Partner at POI and former Gartner VP Research, presented the Emerging Technologies that are poised to change the face of the CG industry by improving retail execution. Dale discusses how companies can leverage the power social technology to improve field force efficiency, effectiveness, and sell more.

A Winning Strategy for Mastering the Game: Part 1 – Gamification

At StayinFront’s customer forum, Dale Hagemeyer, Partner at POI and former Gartner VP Research, presented the Emerging Technologies that are poised to change the face of the CG industry by improving retail execution. Dale discusses how gamification can be implemented to motivate the sales force.

StayinFront: A Global Field Force Solution for Consumer Goods

Sam Barclay, EVP and Managing Director discusses how StayinFront helps companies use innovative technology and powerful KPIs and analytics to align and execute global business strategies by benchmarking and sharing best sales practices across all routes to market.

StayinFront DSD and Retail Execution Solution

StayinFront TouchCG is a single solution for retail execution and direct store delivery that lets consumer goods companies Do More, Know More and Sell More

About StayinFront Consumer Goods Solution

See how StayinFront Consumer Goods SaaS solutions helps consumer goods companies with mobile sales forces do more, know more and sell more in every store visit.

Consumer Goods Retail Execution-Analytics Overview

StayinFront Consumer Goods Mobile Application – TouchCG

Take control and get more done in less time using the latest mobile technology. Drive productivity, direct efforts and track activity with technology that streamlines retail execution and provides managers with the ability to close the loop on field efforts.

StayinFront TouchCG – Consumer Goods Mobile Application

Take control and get more done in less time using the latest mobile technology. Drive productivity, direct efforts and track activity with technology that streamlines retail execution and provides managers with the ability to close the loop on field efforts.

StayinFront PitchBook®: Empowering Reps to Sell More

With StayinFront PitchBook®, reps engage store managers with store-specific data and strategies and sell more in every store visit, giving field reps sales tools that enable them to deliver powerful, data-driven sales pitches in-store.

Touch Analytics – CRM Analytics Software for Mobile Consumer Goods CRM

StayinFront introduces Touch Analytics for StayinFront TouchCG - innovative Consumer Goods Mobile CRM that runs on iPads and Android devices. Touch Analytics is a dynamic CRM software that can help your sales force be more productive and effective by providing them with accurate real-time operational and customer data.

StayinFront TouchCG – Consumer Goods Retail Execution

StayinFront TouchCG is revolutionizing retail execution in the Consumer Goods industry by providing field reps with all the functionality they need right on their mobile devices. StayinFront TouchCG runs on Android smartphones or tablets, iPhones and iPads, enabling consumer goods sales reps to enhance workflow and increase efficiencies in the field using a range of today's popular mobile devices.

StayinFront’s Insights Provide Rapid Real-time Reporting for Vitaco Health

Vitaco Health Ltd Australia strengthened its retail execution with TouchCG Advanced – StayinFront’s mobile field-force solution.

Breakfast Foods Manufacturer Goes for the Healthier Alternative by Choosing StayinFront

Sanitarium Health and Wellbeing Company makes the switch to StayinFront’s retail execution solution not only for a more modern, sophisticated reporting tool but to ensure time-savings and greater efficiency of their field team with a feature-rich, mobile option.

StayinFront’s Cloud-Based Solutions Brighten a Distributor’s Day, and Future

Vitality Brands Worldwide strengthens its partnership with StayinFront through the implementation of data-driven features to improve field force effectiveness.

A Distributor’s Transformation – From Paper to Mobile

Acton International Marketing Ltd. transforms call procedures and team collaboration with StayinFront’s mobile, retail execution solution TouchCG.

Kimberly-Clark Australia keeps field force ‘in Touch’ with StayinFront on iPads

StayinFront TouchCG is providing Kimberly-Clark Australia field reps with a single device from which to access all their vital customer and business information.

Arla Foods UK Optimizes Its Field Operations to Remain Cream of the Crop

StayinFront TouchCG is enabling Arla reps to get more work done in every visit, know more about performance and deliver more value and better service – all leading to increased sales and internal customer satisfaction levels.

Using Social Collaboration to Gain the Competitive Edge

StayinFront Chat enables field teams and managers to share timely, relevant information to respond faster to issues in the field and drive sales

A Sweet Tooth for Success

Dare Foods optimizes field activities with StayinFront’s retail execution and analytics solution.

Perfect Store – Do You Really Know Your Retail Channel?

Learn how a perfect store can be achieved for your consumer goods company.

Maximize the ROI of Field Reps’ Store Visits with Intelligent Dynamic Route Planning

Graham Edmonstone, Business Development StayinFront and Steve Bonsell, Account Director at StayinFront, discuss how dynamic routing integrated into field reps’ planning calendars, can improve field force effectiveness and your return of investment.

Importance of KPIs for Field Teams Post Lockdown (APAC)

Saffat Hossain, Account Manager, and Jeanette Magaling, Sales Executive, of StayinFront Australia discuss the growing importance of sharing KPIs across a sales team and how mobile KPIs can assist reps to make fact-based changes in store using key metrics from across a business.

New Product Introduction – Why Does Retail Execution Matter?

In this webinar, we will review the common issues that CPG companies experience with new product introductions and the solutions available through leveraging big data analytics.

Importance of KPIs for Field Teams Post Lockdown

Steve Bonsell, Account Direct at StayinFront EMEA, discusses the growing importance of sharing KPIs across a sales team and how mobile KPIs can assist reps to make fact-based changes in store using key metrics from across a business.

Focus the Field Team on the Right Stores Post Lockdown

Andy Foweather, Commercial Director at 20:20 Retail Data Insight, discusses how CPG companies can identify gaps in their SKU distributions due to the COVID-19 lockdown and then prioritize fixing those issues.

Modern Science in the Hands of CPG Companies

Learn how modern technology, such as Machine Learning and Neural Networks (NN) supporting Image Recognition might be the answer to ensure a field rep’s store visit is effective and efficient.

Driving Promotional Execution in Grocery Retail

Andy Foweather, Commercial Director at 20:20 Retail Data Insight, discusses the most common culprits of non-compliance and the power of retailer Electronic Point of Sale data to drive promotional ROI by improving the planning, execution and effectiveness of current and future promotions.

How Can Predictive Analytics Turbocharge Field Sales Productivity?

Andy Foweather, Commercial Director at 20:20 Retail Data Insight, will share how 20:20 RDI Predictive Analytics opens the door to traditional trade markets or channels in developed markets to enable them to deploy the current best practice models in new market environments, where the size of prize will be even greater.

Fixing On-shelf Availability (OSA) Issues

On-shelf Availability (OSA) issues have been a stubborn issue for Retailers and Brand Owners over the past 10 years. Register for our webinar where Andy Foweather, Commercial Director, 20:20 Retail Data Insight explains the root causes of OSA problems and considers how an insight-led approach can make major inroads.

StayinFront TouchCG Admin Portal

StayinFront TouchCG Admin Portal - Complete Retail Execution, Analytics and Reporting Solution

StayinFront Wellness Check

Make your field team’s health a priority with StayinFront TouchCG Wellness Check

StayinFront Digital Overview Brochure

Save time, decrease costs and gain valuable data and insights with StayinFront Digital’s image and video intelligence solutions.

StayinFront Mobile KPIs

StayinFront TouchCG with integrated Mobile KPIs provides a cost-effective solution to share precalculated KPI values with your team out in the field, in an easy-to-read dashboard with various visualizations.

StayinFront Insight® Data Warehouse

StayinFront Insight® is a powerful, cloud-delivered, all-in-one retail execution data warehouse and business intelligence solution that delivers data-driven insights, so your teams are able to better understand what is happening in your retail channels, to ensure the best business decisions are being made.

StayinFront Insight®

StayinFront Insight® is a powerful, cloud delivered, all-in-one retail execution data warehouse and business intelligence solution. StayinFront Consumer Goods with integrated data warehouse and reporting, provides a fast, reliable and cost-effective solution to bring together all the critical data your team needs to understand what is happening in your retail channels.

POI 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods

The Promotion Optimization Institute evaluates StayinFront's solutions in their 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods.

StayinFront Dynamic Routing

StayinFront Dynamic Routing is an integrated field force scheduling optimization tool. The solution automatically creates daily visit plans for field teams based on store valuation/ranking.

StayinFront Consumer Goods

StayinFront is the global leader in providing mobile SaaS field force solutions that enable consumer goods companies to do more, know more and sell more in every store visit.

2018 POI Evaluation – StayinFront

The Promotion Optimization Institute evaluates StayinFront's solutions in their 2018 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods.