Forward Facing Analytics

Developing Technology and Cultural Readiness for Field Sales Guided Selling Growth
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The technology side of data science is growing in leaps and bounds. As big data, machine learning algorithms, and AI drive innovative solutions, we are at risk of creating a cultural readiness gap that will reduce the overall ROI of these investments. These tools transform the model of influence at retail and must be activated in harmony with current and future ways of working.

This paper explores technology innovation and cultural considerations relating to these concepts and how they apply to guided selling growth at retail. 

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