Leadership Perspectives

We can also size the values of each opportunity to prioritize actions to ensure a greater impact on the business, and we can closely track progress. Thanks to ‘Digital Monitoring,’ market leaders have been able to significantly increase sales and enhance the execution of new products and promotions.

Among the challenges they face:

A. Ensuring the availability and proper distribution of their products.
B. Accurately executing their planograms and additional displays.
C. Communicating their cycle plans to the thousands of merchandisers, sales reps, and supervisors.
D. Evaluating the field sales force’s performance in a standardized and accurate manner, through the Perfect Store model, providing visibility on performance and opportunities.

Today, through ‘Digital Supervision,’ these challenges have been addressed and have provided a more efficient way of operating.

In Mexico, each day brings a more competitive market with new labor legislations demanding effective point-of-sale auditing models. Today, we need to enhance our service coverage planning for clients through proper data analysis and geographical correlations. The ability to remotely supervise teams without a supervisor traveling is paramount. This enables CPG companies to optimize resources. Thanks to AI, we can correlate multiple variables and understand correlations that were previously impossible to grasp manually.

Analyzing information swiftly and effectively enables us to enhance execution, identify the cost of missed opportunities, prioritize, and track selected actions. This helps CPG companies gain a deeper understanding of field operation needs and capitalize on opportunities. Today, through a photograph, we can link this image to retailer inventory data, understanding display, assortment, and portfolio requirements rapidly, facilitating the creation of actions to enhance visibility and drive greater sales.

Without a doubt, Image Recognition, data science, and AI tools are revolutionizing the point-of-sale. Only those who incorporate these tools into their daily operations can compete effectively in this increasingly competitive Mexican market.